Okay, "about us" pages are usually about as thrilling as a Monday morning staff meeting without coffee or donuts.
About Us
We’ll try to infuse a little excitement into this page as we introduce you to Heather Rodgers,
the founder of Rodgers Creative Group.
Welcome to Rodgers Creative Group!
Hello, I’m Heather. I’d much rather talk about you and your mission. In fact, that’s kind of what we do best—make you memorable in the marketplace. But since you clicked here, I’ll give you the quick version:
We Serve You
Rodgers Creative Group provides marketing and development services to individuals, nonprofits, and businesses who are passionate about their mission and have a desire to grow God’s kingdom. We help your brand shine in a very saturated market so you can bring the help and hope of Jesus to a world desperately in need of His gift of salvation.
We will: dream BIG with you while also creating a practical plan that drives your mission forward, helping it grow and reach more people.
We won’t: drag your project on for months on end. How about we set realistic deadlines and meet them?
We don’t: want to spend time or money producing materials that say and do nothing.
With over 25 years of nonprofit experience, Heather is passionate about driving the stabilization and growth of NPOs, churches, and businesses. Her work experience is rooted with renowned organizations like the Grand Rapids Symphony, Grand Rapids Ballet Company, and Calvin University. Most recently, she served as the Executive Director of My House Ministry in Holland, MI.
Your product or service transforms lives, solves problems, and helps people.
Don’t let a unclear message halt the growth of your organization.
Nonprofits & Ministries
Nonprofits face distinct challenges that can limit their impact. Unlike your corporate counterpart, you’ve rarely been fully staffed, fundraising is a constant challenge, and every team member has to be a jack-of-all trades leading to exhaustion and employee turnover. Strategic initiatives are well intended but serves as a bandaid since the root issues are never truly addressed. You are passionate about your cause but in order to stop the insanity, something has to change.
Churches
Many churches struggle with marketing due to limited resources, unclear messaging, and the challenge of balancing modern and traditional approaches. Tight budgets and volunteer-driven efforts can make it overwhelming to engage diverse audiences. Without a clear strategy, churches may miss the chance to connect with members and newcomers. By developing a simple, focused strategy, your church can stand out, grow, and build the Kingdom.
Businesses
Just a little bit of bad news - you’re selling your product in a highly saturated market. The days of throwing up a poster or a billboard and watching sales roll in are long gone. Today, consumers need to see or hear about your product at least eight times before they even realize it exists or that it solves their pain point. That’s why creating a clear, concise, and compelling customer journey is essential. You know how amazing your product is—now let's make sure the right audiences hear about it.
Your community is desperate for the hope and help you provide.
Don’t let unclear messaging, inconsistent marketing, and disorganized fundraising confuse your audience away from your organization.
Clear & Connected
Over the last 25 years, I’ve seen the evolution of websites, graphics, and social media and the undeniable influence they have on organizations and people—whether we like it or not. People are longing for clarity in a very confused world. If we're serious about spreading the Gospel worldwide, we must clarify our message and ensure our communication channels are strong and effective.
Problem Solver
I help organizations cut through the noise, understand the full scope of their challenges, and develop actionable plans from the big picture down to the finest detail. It’s one of the most effective ways I bring clarity and help solve problems, guiding teams toward confident, informed decisions.
Grit & Grace
Our grit drives us to push through challenges and find creative solutions, while our grace allows us to collaborate with clients and handle every project with care and precision. It’s this powerful combination that helps you succeed and grow.
Rodgers Creative Group, based in Holland, MI, empowers Kingdom builders across the United States and world. Heather is married to Benjamin Rodgers, Executive Director of Solid Rock Ministries, a nonprofit which provides affordable home repair services that restore hope and dignity—because no one should live in an unsafe home. The couple have one son and a very fluffy golden doodle named Ginger Rodgers.
The StoryBrand Advantage
Customers Aren’t Drawn To Marketing
Consumers are being inundated with upwards of 5,000 marketing messages a day. Television ads, social media, emails, and this list goes on. This constant bombardment creates a commercialized jungle that consumers eagerly escape. With each passing day, you pump more marketing dollars, staff time and resources into your marketing hoping consumers will notice you. It’s a gamble…and isn’t paying off.
Consumers are not drawn to your marketing
Consumers are drawn to a clear message
People are drawn to what they understand and avoid confusion at all cost. This is true for most things in life including purchases. This explains why some companies with an inferior product do better in the marketplace. If you keep the message simple and clear - consumers will buy from you.
So, where do we start? Helping your organization find clarity is easier than you think. As a Certified StoryBrand Guide, I’ve been trained to ask the right questions to position you as a guide in your customer’s story, there to help them win the day by solving their problems. We utilize the proven StoryBrand 7-part Framework to create a crystal-clear path from your customer’s mind, heart, soul (and wallet) to you. The completed StoryBrand BrandScript will become the most powerful tool in your marketing arsenal. You and your team will be equipped to build the marketing collateral that will entice customers to not only want your product or service but find they can’t live without you. Using the proven StoryBrand framework, we craft a tailored customer journey that equips your organization to succeed. It’s time to move beyond traditional marketing and deliver a personal experience to an eager audience that needs your product or service.
Let’s meet today so you can get a clear message!
Donald Miller, author and founder/CEO of StoryBrand, Marketing Made Simple, Small Business Flight School